Are you feeling like you’re lagging behind the competition and badly needed some actionable digital marketing tips?
As a small business owner, it’s all too easy to feel this way. After all, you aren’t a big company that can afford to hire an army of digital marketers to keep up with all the latest digital marketing tips. But, that doesn’t mean you can’t become a one man/one woman army. Your weapons are your knowledge. After you read this article, you’ll be able to pick up your weapons and beat your competitors! There are many different weapons (digital marketing tips) that can carry you to success. But most of your competitors don’t know how to wield them.
This article will focus on the most popular digital marketing tips. They’re popular because they work. But only if you know why, how, and when to use them. But first, let’s address a rookie way of thinking that many small business owners have.
1. Eggs In Too Many Baskets
This is a mistake that many rookie business owners make – trying to do everything at once with little prior experience.
You set up 10 social media accounts. You set up a PPC campaign. You set up a rigorous blogging schedule about a topic that you haven’t properly researched into yet.
And the worst thing is that you’ve never even used more than half of those social media platforms in the past!
If so, then stop. The worst mistake a new business owner can make is trying to manage too many new social media accounts all at once. We’ll get to that mistake in the next section.
But for now, the lesson we want you to understand is: less is more. When you’re just starting out, focus and consistency should be your primary goals.
Focus: if you try to launch several campaigns at once, you’ll not only be totally overwhelmed, but you’ll also have difficulty determining which marketing campaigns were successful.
Consistency: this will be the key to getting your business off the ground.
- Being consistent on social media will build you a loyal following.
- Being consistent in your blogging will build you a loyal customer base and turn new, cold prospects into new buyers.
- Being consistent in SEO means that you’ll save money in the long run instead of relying too much on paid advertising.
Too many small business owners try to do everything at once and fall flat on their faces.
But you don’t have to be one of them. By following these digital marketing tips, you’ll already be ahead of the game.
2. Influencer Marketing
Influencer marketing is relatively new in the realm of digital marketing tips. In fact, most of your competition has probably never heard of it! And for the ones who have, they’re probably going about it the wrong way. But influencer marketing can be a very powerful tool when wielded correctly. So what exactly is influencer marketing? Simply put, it means that instead of marketing to your target audience directly, you pay or inspire influential people in your niche to get the word out about you. When it comes to social media users, influencers are basically the strongest referrals that your business can get.
For example, a survey by Collective Bias showed that 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger.
Influencer marketing is especially effective on millennials, since 70% of consumer millennials are influenced by the recommendations of their peers in making buying decisions.
So, you should always keep a look out for potential future influencers in your niche. You’ll want to engage with them so that you can build your brand visibility.
So what do other small business owners get wrong with influencer marketing, you ask?
Many small business owners still think that doing lots of guest blogging (a form of influencer marketing) and getting lots of backlinks will boost SEO and drive traffic.
This was true in the past, but not anymore. Small business owners these days have to tread carefully with guest blogging and getting backlinks because Google has cracked down on this practice several times in the past. Google penalizes websites that abuse this practice, and that’s not what you want for your brand new website!
Now that’s not to say that guest blogging is inherently a bad practice. Far from it! But it shouldn’t be done in a spammy way. Instead, it should be done with the main goals in mind being:
- Brand promotion.
- Building credibility by leaning on the shoulders of industry giants.
- Tapping into another community.
3. Don’t Underestimate Having an Email List
An email list is probably one of the most valuable and responsive assets you can have.
- Valuable – CRM software company Hatchbuck found that customers who purchase products through email spend 138% more!
- Responsive – according to QuickSprout, email subscribers are 3x more likely to share content on social media!
And unlike your social media followers and fans, you own your email marketing list.
But believe it or not, many of your competitors aren’t even thinking about having an email list. Instead they make the mistake of thinking that they can get away with just building a social media following.
Of course having a strong social media following is very important! But when it comes to turning cold prospects into paying customers, email marketing is one of the best ways to do it.
4. When to Use Paid Advertising
As we touched on in the previous section, many small business owners spend too much of their working capital on PPC. They have the right idea – spend money on paid advertising in the beginning to get some traffic coming in.
But in the absence of a sales funnel and a long term SEO strategy, they begin to rely on PPC to drive most of their sales. This is not a sustainable digital marketing method on its own.
Their mistake is that they end up confusing “more traffic” with “more sales.”
But all they end up doing is getting more cold prospects and no sales. And in PPC advertising where you pay for each click, this can get expensive if you aren’t making conversions from your clicks.
More traffic is a great thing, but without a marketing funnel, you won’t get optimal results.
Instead, you should follow these 3 simple steps:
- Create a relevant and compelling offer. For example, your newsletter or a free eBook.
- Create great website content.
- Create targeted PPC ads to get people to your site.
As you can see, the best way you can get ahead of your competition is to use the tried and true ways of digital marketing properly. Your competitors will keep on making the same mistakes, while you’ll be sidestepping landmines and growing your business with these 8 digital marketing tips.